» Japanese Beer For Kids by Rose DesRochers

Japanese Beer For Kids

June 27th, 2007 by Rose DesRochers · 9 Comments

Kids Beer

Kidsbeer is a non-alcoholic drink that looks like real beer.

“Even kids cannot stand life unless they have a drink,” reads the product’s advertising slogan.

Wow, nothing like glamorizing drinking to a young audience. What a sad world we live in when children are trading in their juice boxes for beer.

The nonalcoholic brew aimed at children,ships 75,000 bottles a month, according to maker Tomomasu Co.

The drink tastes like cola, but is lager-colored and foams like real beer.

Kidsbeer is just wrong on so many levels. Your thoughts?

Non-Alcoholic Beer Instead of Juice Boxes?

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9 responses so far ↓

Dick // Jun 27, 2007 at 4:41 pm

Teach them young and get them hooked, so they think it is so cool too drink.
Rose DesRochers // Jun 27, 2007 at 5:38 pm

Is that not only bothersome, but dangerous.
yoshi // Jun 27, 2007 at 5:42 pm

All I’ll say is this. Please remember, the culture is totally different than say, the US. You’re talking about a country where you can buy REAL beer from a vending machine.
Rose DesRochers // Jun 27, 2007 at 5:52 pm

That may be, but apparently they are shipping the beer nationwide. I don’t think it is available in the US or Canada though. I realize Japan made have different customs, but I don’t believe in encouraging children to drink beer.

I thought beer for dogs was bad enough, but beer for kids?
yoshi // Jun 27, 2007 at 6:01 pm

yeah this is true. but i guess my point is in japan, any kid could buy beer from a vending machine. so it’s not anything new over there. honestly, you can buy anything in a vending machine in japan.
diamondssaphire // Jun 28, 2007 at 5:21 am

I understand that other countries have different cultures than us, but to market a product to kids who may already be “at risk” to become alcoholics is pretty low. I am sure it will never come to the U.S. but just the idea plucks my nerve.
Cynthia // Jun 29, 2007 at 3:21 pm

When I was a kid we had quite a few different versions of “candy” cigarettes, liquorice pipes and cigars. My parents were among the legions of smokers (my Dad is almost 80 and smokes incessantly to this day) and we really saw smoking as a rite of passage into adulthood. The cigarette companies were not stupid… they probably threw money to the candy companies to pump out all those bubblegum, chocolate, mint and other undescribable candy cig. products. So, I ended up addicted to both cigarettes AND sweets lol.

(this is way too long, I know)– When my non-liquor-consuming husband began to drink the non-alcoholic beer (he’s of German-descent), our son commented, “Dad you’re drinking so much of that you’re becoming a non-alcoholic!!”

Re the kiddie beer– I wonder what the ads show? Beer ads are, after all, the most fetching ads in the media.

~Cynthia
non-beer-guzzling since ‘93
Rose DesRochers // Jun 29, 2007 at 3:49 pm

Cynthia, I’m not sure about the advertisement, but here is a photo that was in the NYTimes.

Kidsbeer Photo
Grace // Aug 12, 2007 at 2:12 am

I’ve lived in Japan for more than 10 years and haven’t heard of KidsBeer, the product nor the ads. I have seen on TV, how to make a beer-like drink for kids — lager colored and foamy. It’s made from apple juice. The intention is to make children not feel left out during adult parties. So they can hold their apple juice cum beer mug and say “Kanpai!” (cheers).

We don’t do this at home and I am talking about some minority only. This rarely happens and I just saw this on TV.